18A Create a Customer Avatar
Because the service I am providing is a workshop on how to budget money successfully, I believe a typical customer would be a college student aged 18-22. Although anyone of any age can take this workshop, I really feel as though the college age range is most suited for this service. For many people, college is the first time where people start becoming more independent: moving away from their parents and hometown, and starting to figure out what life is like as an adult. My customer has a job but also likes to eat food, and spends most of his money on that. He is also an avid video game player, and spends hours on end on his XBOX. He spends all of his paycheck on video games and food and has barely enough money leftover to pay for groceries and rent. He decides it becomes a problem after he realizes that his parents are sick of him asking for extra money to pay for things. This customer avatar wants to learn how to properly budget his money so that once he enters the real world, he won...