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Showing posts from April, 2020

23A - Your Venture's Unfair Strategy

Resources for my venture of a budgeting seminar: 1. My mom  V: she has 20 years of entrepreneurial experience, starting 3 successful businesses and selling one of them. That experience in guiding me and budgeting for all the things school doesn't teach you, the "real life" things, is invaluable. R: the different experiences she's had, such as being a woman-owned businessperson, makes her knowledge and experience very rare. I: each entrepreneurial experience is different for each person, thus unable to copy and recreate. N: there are other resources (people) that could provide similar substitutes, but with my mom being family, the bond we have and could put towards my business would be hard to recreate. 2. My dad V: he has 30 years of experience in the world of entrepreneurship.  He, himself has conducted training seminars in front of 30 people R: he also has a rare set of experiences in entrepreneurship as well as experience in front of crowds that could be ...

21A - Reading Reflection NO. 2

1) What was the general theme or argument of the book? - The general theme from The Art of Social Media  describes the importance of social media in the 21st century and how it can positively affect your business. The book provides an assortment of tips and tricks that can make your social media seem more professional and attractive to your customer or potential employer. In an essence, the book acts as a textbook on how to properly take advantage of social media to build up a business or personal brand. 2) How did the book, in your opinion, connect with and enhance what you are learning in ENT3003? - I think The Art of Social Media  connects a lot with what I have learned in ENT3003. Entrepreneurship, at its core, is selling a product (tangible or intangible) to customers. One way to do that is through word-of-mouth, which seems to be really effective. Social media has become a very powerful tool in marketing and connecting with customers and 'fans'. In his book, Guy Kawa...