9A - Testing the Hypothesis PT2
Interviews
Person 1: This person is a 24 year old grad student at UF. She currently has a job but does not know how to properly budget herself. Her spending habits fluctuates and sometimes she spends more money on groceries and utilities, which leaves her over-spending on other things.
Person 2: This person is 16 years old and a junior in high school. He currently has a job and his parents give him a weekly allowance. He says he isn't going to worry about budgeting himself until he gets to college.
Person 3: This person is a 20 year old and a junior at UF. He doesn't have a job and has horrible budgeting skills. Every week he goes over his budget and fears for real life consequences.
Person 4: This person is 46 and a mother of three children. She told me she learned how to budget in college, but it was really challenging. Eventually, she learned how to budget herself, but she felt as though it took longer than it needed to.
Person 5: This person is 19 years old and is a freshman at UF. He currently has a job and is pretty good at budgeting. He said he learned how to budget from his dad, who taught him on spreadsheets from his company's budgeting. He has a lot of friends who are awful at budgeting and doesn't understand why.
Inside the Boundary
Who is in it: People who have problems budgeting their money.
What the need is: Learning how to budget their money.
Why the need exists: People never learned how to do it.
Outside the Boundary
Who is not: People who know how to budget their money.
What the need isn't: People who aren't concerned with/ already know how to budget their money.
Alternative Explanations: Some people might not even care about budgeting their money or its just not of importance to them.
Person 1: This person is a 24 year old grad student at UF. She currently has a job but does not know how to properly budget herself. Her spending habits fluctuates and sometimes she spends more money on groceries and utilities, which leaves her over-spending on other things.
Person 2: This person is 16 years old and a junior in high school. He currently has a job and his parents give him a weekly allowance. He says he isn't going to worry about budgeting himself until he gets to college.
Person 3: This person is a 20 year old and a junior at UF. He doesn't have a job and has horrible budgeting skills. Every week he goes over his budget and fears for real life consequences.
Person 4: This person is 46 and a mother of three children. She told me she learned how to budget in college, but it was really challenging. Eventually, she learned how to budget herself, but she felt as though it took longer than it needed to.
Person 5: This person is 19 years old and is a freshman at UF. He currently has a job and is pretty good at budgeting. He said he learned how to budget from his dad, who taught him on spreadsheets from his company's budgeting. He has a lot of friends who are awful at budgeting and doesn't understand why.
Inside the Boundary
Who is in it: People who have problems budgeting their money.
What the need is: Learning how to budget their money.
Why the need exists: People never learned how to do it.
Outside the Boundary
Who is not: People who know how to budget their money.
What the need isn't: People who aren't concerned with/ already know how to budget their money.
Alternative Explanations: Some people might not even care about budgeting their money or its just not of importance to them.
Hey Ozzie,
ReplyDeleteYour interviews seem like they were with a diverse group of subjects when it comes to how they handle budgeting their money. This can ultimately help with classifying what group of people your service should target as their audience and how you can advertise to assist them. It seems that your service would be more of a guide on how to manage spending your income and this is something that's generally not taught to student's before they head off to college and their careers. Overall, I believe this service will do well targeting individuals who need help with money management, but I want to understand how you will specifically target this audience. Great post!
Hey Ozzie, I really enjoyed reading your post on how budgeting can affect different people in different life situations. I like how you gave a key piece of information on each person you interviewed and how that reflects on the way they budget. You do a good job of listing simple reasons of people who match the inside boundary and outside boundary of your opportunity. Overall, you did a good job of keeping this post short and simple to help you easily find out what else needs to be done to help your opportunity.
ReplyDelete